Who’s for Notts on Sunday?
Many journalists will have been mildly surprised to say the least after the launch of a Sunday edition of the Liverpool Echo was announced.
The circulation figures for most regional dailies have been going down for almost as long as everyone can remember.
And while most publishers have more recently reported web traffic increases, this unfortunately doesn’t mean newspapers have stopped going through a difficult time because no-one has worked out how to make as much money online as they used to in the paper product.
That means the trend in the last few years has been for dailies in many towns and cities to go weekly – Lincoln, Scunthorpe, Bath and Exeter to name just a few.
What’s more, the Liverpool Daily Post – Merseyside’s morning paper for more than 150 years – went weekly last January and ceased publication last month.
So the announcement by Echo publisher Trinity Mirror is great news for journalism which bucks the industry trend and – who knows – will perhaps see other towns and cities following suit.
There are already regional Sunday papers in Newcastle, Birmingham and Cardiff. Maybe Nottingham could be next.