Magazine students face their Dragons’ Den
Students on our MA/PGDip Magazine Journalism present their ideas for a new magazine to a Dragons’ Den of industry experts this week, hoping to convince the panel they have dreamed up the Next Big Thing in publishing.
Three groups of students have devised an editorial concept (target audience, content ideas for online and print), business plan (branding, target advertisers) and mock front cover for their mags. On Thursday (22 January) they will pitch to the Dragons – journalists and business people – in a bid to persuade them their mag has the best chance of success in today’s tough market.
The three magazines are:
This monthly business-to-business magazine will focus on musical theatre, aiming to be a must-read for people looking for their big break or next job in the industry. It will offer interviews with established stars, specialist columns and list the latest opportunities in a dedicated jobs market sector. The magazine will also bring together news, reviews and topical issues related to aspiring musical theatre talent. Read more
Aimed at couples 18-30, Spoon is a lifestyle mag for men and women – filling a gap in the market as there is no consumer publication aimed at both. It will focus on relationships with true life stories, a sex advice column and slots like the Third Wheel – who’s the interloper in your relationship? It will be witty, aspirational and fashion-conscious. Read more
Pitching to women who are overlooked by existing triathlon and fitness mags, Women’s Tri will be devoted to helping its readers improve their triathlon performance, widening their knowledge with new training techniques and tips and providing inspiration in the form of interviews with successful triathletes. There will be advice on kit and equipment, reviews and blogs and podcasts with expert instructors. Read more
MA/PGDip Magazine Journalism course leader Julie Nightingale said: “We told the students two things: be clear about who your target audience is and aim it at anyone but students. We wanted them to think about gaps in the market and what would really be commercially successful, rather than a produce a fluffy magazine aimed at their own age group, and all three groups have come up with great ideas. Whether they’ll survive a grilling by the Dragons is another matter.”
The winning project will be produced by MAMJ students in April.
Like the students’ ideas? Post your comments below