Magazine students prepare to go head-to-head in Dragons’ Den
The competition to find the best new magazine idea pitched by CBJ magazine journalism students returns this week with three titles vying for the winning spot.
After last year’s triumph by the sport and fitness concept Women’s Tri, 2016’s contenders focus on young entrepreneurs, the baking business and weddings for the mature market.
Business magazine Pulse targets 20- and 30-year-olds hoping to be the next Michelle Mone or Richard Branson with content all about how to set up and thrive in business. Devised by Jodie Armstrong, Charlotte McIntyre and Emma Turner, its editorial ranges from how to finance your start-up or deal with maternity leave rules to what makes the best entrepreneurs tick and how to dress for a meeting.
George Ellis, Leo Forfar and Stewart Thorpe have gone for a business-to-business (b2b) magazine, aimed at capitalising on the boom in baking sparked by the Great British Bake Off and the interest in niche products, such as gluten-free. Features include the increasing popularity of baking among men and the campaign for real bread.
Third in the line-up is luxury brand Classic Bride, a wedding magazine designed to appeal to brides over-40 with advice on how to choose a dress, the etiquette of wedding invitations and tying the knot in a foreign location. It’s the brainchild of Caitlin Kelly, Vicky Lomax and Chloe McNab.
On Thursday January 28, the three concepts will be pitched to a panel of media experts, including Elise Wells, editor of Slimming World, one of the top five best-selling magazines in the country, and Tim Relf, who combines his job as community and farm life editor at Farmers Weekly with a parallel career as a novelist.
The winning magazine will be written and produced in spring by all of the students on the MA/PGDip Magazine Journalism course at the Centre for Broadcasting and Journalism.
Course leader Julie Nightingale said: “Dragons’ Den is one of the most popular projects we do. The fact that it is judged by real industry people gives it an edge and sets it apart from other assignments.
“Last year produced some phenomenal ideas and the winner, Women’s Tri, was eventually pitched for real to a magazine company. I think this year’s look equally promising but it’s up to the Dragons on the day.”
Which magazine gets your vote? Leave us a comment below